The most dominant marijuana company in the United States, MedMen Enterprises, opened its latest store on Venice’s Abbot Kinney Boulevard on June 9, 2018. At a stone’s throw distance from the famous Venice Beach, Abbot Kinney Boulevard is one of the most hip and happening places in Los Angeles. Now, the California-based marijuana retailer has become the latest addition to the existing businesses on the boulevard.
Amid pomp and excitement, MedMen co-founders, Andrew Modlin and Adam Bierman, inaugurated their new store in the city’s most stylish haven in the presence of media and famous personalities. The big names present on the occasion included Congressman Ted Lieu, California State Assembly member Reggie Jones-Sawyer, state senator Ben Allen, and celebrity Rosario Dawson. The presence of a U.S. congressman during the unveiling of the marijuana dispensary reflected the widespread popularity of cannabis with California in the forefront of weed culture across the country.
“I’m a big supporter of MedMen. It’s the second store in my district and I’ve always been a big supporter of cannabis legalization,” said Lieu. “In Washington D.C., I have been a co-author of numerous bills to legalize marijuana, to decriminalize it and to make sure that we can have federal banking for cannabis related transactions.”
In recent years, California has welcomed the proliferating legal marijuana market. The total state-sanctioned annual sales are likely to reach $7.7 billion by 2021. Overall, at the national level, the sales are expected to touch $75 billion by 2030. A new breed of entrepreneurs dedicated to the psychoactive cannabis plant believes that smart and innovative marketing strategies can go a long way in transforming perceptions about marijuana and help attract new clientele.
Prevalence of marijuana use in US
Marijuana is one of most popular recreational drugs in the U.S. due to its rapid legalization nationwide. Even though stories of marijuana addiction don’t make it to the headlines, there are significant detrimental effects associated with its use. According to the 2016 National Survey on Drug Use and Health (NSDUH), 6.5 percent of adolescents aged 12 to 17 were current users of marijuana. This translated to nearly 1.6 million adolescent marijuana users in the past month.
Delta-9-tetrahydrocannabinol (THC) is the main psychoactive ingredient in marijuana that triggers cravings in chronic users, leading to an addiction. THC is known to stimulate brain cells, inducing a dopamine surge that produces pleasurable sensations at a heavy cost. Studies show THC has several short- and long-term negative effects on the brain. Pot addiction can cause delusions, hallucinations, destructive thinking patterns, impaired cognitive abilities, permanent paranoia and anxiety. Due to the absence of any recognized therapeutic value, and the increasing risk of abuse, marijuana is classified as a Schedule I substance by the Drug Enforcement Administration (DEA).
However, marijuana addiction can be treated with timely medical intervention. If a person is suffering from marijuana use disorder, he/she should immediately seek professional assistance from a reputed drug rehab center. One should remember that substance use disorders can have life-threatening implications, if left untreated.
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