Coca-Cola set to change its ‘no-alcohol’ stance for Japan
Breaking News Mar 09, 2018
Coca-Cola set to change its ‘no-alcohol’ stance for Japan

Over the years, the Coca-Cola Company has manufactured a variety of beverages, including fruit juices, bottled coffees, energy drinks and milk-flavored products. But the company managed to stay away from alcohol by not including it as an ingredient in its products. However, this 126-year-old “no-alcohol” stance could soon come to an end. According to a report published in the Financial Times, Coca-Cola plans to enter the flourishing market of “alcopops,” which are flavored alcoholic beverages with relatively low alcohol content.

Coca-Cola plans to launch its first spiked soda in Japan because of the highly developed alcopop market in that country. In fact, a citrus-flavored, carbonated drink called “chuhai” containing alcohol has popularized alcopops in Japan, which makes it easy for Coca-Cola to launch its own version of alcoholic beverages in Japan. However, for the moment there is no clarity about the name or the alcohol content of the proposed beverage.

Japanese alcohol companies, such as Sapporo, Kirin, Suntory and Asahi have been selling chuhais at corner stores for several decades. In 2017, there were rumors that Coca-Cola may consider producing cocktail mixers to increase its business, especially after CEO James Quincey’s subtle hint that they “never say never” to such ideas.

American way of life revolves around alcohol

Since time immemorial, alcohol has been the world’s oldest drug of choice to escape from the miseries of reality for a while. However, in the last few decades, the supposed “elixir of life” has become synonymous with the American way of life. With millions of unwary Americans submitting themselves to the allure of the latest brands of alcoholic beverages for every occasion, it can be rightly said that alcohol is the King. No wonder, the Centers for Disease Control and Prevention (CDC) reports that around 88,000 people die due to alcohol every year in the U.S.

Although underage consumption of alcohol is illegal in the U.S., young Americans consider drinking as an ideal way to relax, and end up drinking in excess. More than 90 percent of this alcohol is consumed in the form of binge drinks, with adolescents constituting the high-risk group. Teenagers consider drinking as the rite of passage into adulthood. In fact, studies show emotional upheavals during adolescence increase the risk of dabbling with hard drugs such as heroin or cocaine or getting involved in hazardous situations demanding critical attention.

The high rate of alcohol consumption is largely attributed to a high concentration of alcohol outlets across the U.S. It all begins with drinking in small amounts, which over time leads to binge drinking, ultimately resulting in full-blown alcoholism. Despite the detrimental consequences of alcohol on the overall well-being of an individual, it continues to top the list of the most abused drugs.

However, addiction to alcohol can be treated with timely medical intervention. If a person is grappling with alcohol use disorder (AUD), he/she should immediately seek professional help from a reputed mental health care provider. Remember that AUDs can have life-threatening implications, if left untreated.

Hooked Sober is a source of information on drugs, alcohol, eating disorders and mental disorders. Please send your questions, concerns or comments to editor@hookedsober.com or speak to a representative at (866) 838-4087.

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